Zinsser on Friday

Zinsser on Friday is a sweet reward for waking up on Friday.
What is Zinsser on Friday?
A weekly posting about writing, the arts, and popular culture
by William Zinsser, author of On Writing Well,
based on a favorite quotation or comment.

From today’s offering, Content Management:

Content management. Isn’t that what we used to call “writing”?
I’ve been in the content-management business all my life.
I look for content that interests or amuses me
and then I manage it into a narrative.

It’s what all writers do if they want to keep paying the bills.
Dickens did it very well. So does every good crime writer:
Arthur Conan Doyle, Agatha Christie, Raymond Chandler.
Elmore Leonard was once asked how he keeps his novels moving so fast.
He said, “I leave out the parts that people skip.”
That’s content management.
 

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